![]() Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos.Links to, and excerpts from, press releases and big announcements that the company has made.Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).An about section that describes the brand and the company’s history.The options for customisation for a Media Kit and additional information are nearly endless, but the following are good places to start: Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. ![]() Online newsrooms became best practice a few years ago in the west (Asia has yet to catch up) and they serve as a replacement to PDF format media kits. Today, some media kits are pitched via online newsrooms attached to a company’s main website that features all of the company’s most relevant news and public relations information. Media kits used to be presented following a pitch at a press conference or other large events but starting in the early 2000s, the best practice shifted to individualised pitches via email. When media kits were first developed, they were folders containing typed paper and black and white photographs.Īn Apple media kit from 1993 even included physical slides showcasing their newest technologies. ![]() In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. While a media kit is a collection of information about the brand, not all media kits will look the same. It's a first impression, so the materials should make people want to learn more about your brand, provide coverage of your company and answer the question: “What do I need to know or is so special about this business?”. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as journalists, influencers, guests or prospective clients. A press kit, also known as a media kit, is a pre-packaged set of marketing materials that promote a person, business or cause. ![]()
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